SEO, or search engine optimization, is the process of optimizing a website to rank higher in search engine results pages (SERPs) and attract more organic (unpaid) traffic.
When a user searches for a particular term or phrase, search engines like Google use algorithms to scan the internet and deliver the most relevant results.
SEO involves a variety of tactics and strategies to improve a website's ranking and visibility in search results, including on-page optimization, off-page optimization, and technical SEO.
On-page optimization involves optimizing the content and structure of a website to make it more easily understood and indexed by search engines. This includes things like keyword research, title tags, and meta descriptions.
Off-page optimization involves building external links to a website to improve its authority and credibility in the eyes of search engines. This can be done through link building, guest blogging, and social media marketing.
Technical SEO involves optimizing the technical elements of a website to improve its crawlability and indexability by search engines. This includes things like site speed, mobile-friendliness, and security.
By implementing effective SEO strategies, businesses and website owners can increase their visibility and attract more qualified traffic to their website, ultimately leading to more conversions and sales.
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